Our latest research
YouTube punches back at Netflix
Netflix is courting YouTube's biggest names with non-exclusive deals and a 325M-subscriber audience. YouTube is offering millions to keep them off it.
21 August 2026 · 5 min read
Who owns a cloned face or voice?
Deepfakes, the AI Act, image rights and the DSA are colliding this month — what it means for media, OTT and creators.
3 August 2026 · 5 min read
Hate Was the Best-Distributed Content of World Cup 2026
FIFA moderated 2M+ comments before the group stage even ended. What its own data says about algorithms, tribal instinct and distribution.
20 July 2026 · 5 min read
AI slop won the feed. It’s losing the wallet.
Consumer preference for AI-generated creator content has collapsed from 60% to 26% since 2023 — why credibility, not volume, is the new creator-economy currency.
15 July 2026 · 8 min read
The creators didn’t crash Cannes Lions 2026. They became it.
The ad industry rebuilt its biggest festival around creators — and quietly started demanding proof of effectiveness.
22 June 2026 · 6 min read
How creators in Ibero-America actually make money in 2026
Brand deals vs platform payouts vs own products — and the monetization gap shaping the region.
16 June 2026 · 5 min read
What the Paramount–Warner merger means for content and distribution
Beyond the $110B headline: what consolidation means for everyone downstream.
13 June 2026 · 5 min read
OTT growth in Ibero-America is a retention problem, not an acquisition one
Most platforms pour budget into sign-ups and watch subscribers leak out the back.
13 June 2026 · 4 min read