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Insights & Research

Hard data and operator analysis on OTT, the creator economy and digital growth across Ibero-America.

Our latest research

Hate Was the Best-Distributed Content of World Cup 2026
Industry & Distribution

Hate Was the Best-Distributed Content of World Cup 2026

FIFA moderated 2M+ comments before the group stage even ended. What its own data says about algorithms, tribal instinct and distribution.

20 July 2026 · 5 min read
The creators didn't crash Cannes Lions 2026 — they became it
Creator Economy

The creators didn’t crash Cannes Lions 2026. They became it.

The ad industry rebuilt its biggest festival around creators — and quietly started demanding proof of effectiveness.

22 June 2026 · 6 min read
The CazéTV Effect — how a creator broke Globo's World Cup monopoly
Industry & Distribution

The CazéTV Effect: how a creator broke Globo’s World Cup monopoly

A creator took all 104 World Cup matches in Brazil and broke YouTube’s live record. Full PDF research.

19 June 2026 · Free research
Vott Creator Index — Top Sports Creators in Spain
Vott Creator Index

Top Sports Creators in Spain

The inaugural VCI: who leads sports content in Spain, scored on hard data.

Edition 01 · 2026
How creators in Ibero-America actually make money in 2026
Creator Economy

How creators in Ibero-America actually make money in 2026

Brand deals vs platform payouts vs own products — and the monetization gap shaping the region.

16 June 2026 · 5 min read
The Paramount + Warner merger, decoded
Industry & Distribution

What the Paramount–Warner merger means for content and distribution

Beyond the $110B headline: what consolidation means for everyone downstream.

13 June 2026 · 5 min read
OTT growth is a retention problem
OTT & Growth

OTT growth in Ibero-America is a retention problem, not an acquisition one

Most platforms pour budget into sign-ups and watch subscribers leak out the back.

13 June 2026 · 4 min read