The Vott Creator Index (VCI) ranks content creators on a transparent, composite score — reach, engagement, growth, consistency and brand-safety — not on follower count alone. Each edition focuses on one vertical in one market, updates on a recurring basis, and carries Vott’s own read of what the numbers mean.
How it works
One vertical, one market
Each edition is tightly scoped — e.g. Sports in Spain — so the ranking is rigorous, not shallow.
A composite score
Five weighted signals, normalised 0–100. Engagement and growth outweigh raw size.
Transparent by design
The full methodology is public. If the method isn’t visible, it isn’t hard data.
Recurring
Monthly editions rotate verticals and markets; a quarterly report goes deeper.