Top Sports Creators in Spain (2026)

This first edition opens with a reach snapshot of the market’s leading individual sports creators — brands and media outlets excluded. The full composite score, weighting engagement, growth and audience authenticity, lands as the underlying data comes online.

The ranking

Estimated combined social audience as of June 2026, built from public metrics across YouTube, Instagram and other key networks.

#	Creator	Combined audience	Focus
1	Ibai Llanos	54.8M	Streaming & sports-entertainment
2	DjMaRiiO	18.8M	Football & gaming
3	Adri Contreras	3.6M	Football watch-alongs
4	Gerard Romero	3.4M	Football journalism
5	Mundo Maldini	2.9M	Football

Quick read

Ibai dominates by multiplatform scale — a tier of his own, well clear of the field.
DjMaRiiO opens a clear second tier, above the rest of the market.
Below them, the market fragments fast. Football concentrates most of the attention in the top five.

What this is — and isn’t. These are estimated figures from visible public data, for editorial use and not audited. “Combined audience” sums each creator’s following across platforms, so it is not a count of unique people — cross-platform overlap is not deducted. This snapshot measures size. It is not yet the full Vott Creator Index score, which weights engagement, growth, consistency and audience authenticity above raw size. See how the VCI is built →

What’s next

Two updates are coming. First, the full composite score for this edition, once the engagement, growth and authenticity data is in — which will reorder this list, because size and influence are not the same thing. Second, an August edition reading the real impact of the 2026 World Cup: not who simply gained followers, but who actually capitalized on the moment.

For the thinking behind the index — and why reach is only the starting line — read the launch note.

Reach tells you who’s loud. Not who matters.

Read the launch note The methodology