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Diego H. López

Diego H. López

Founder & Fractional CMO, Vott

15+ years in growth and lifecycle marketing inside Warner Bros. Discovery, FOX and Paramount, now running Vott — the strategic bridge for media, OTT and creator-economy companies across the Spain–Latam–US corridor. Writes on distribution, monetization and the regulation reshaping streaming and the creator economy.

Articles by Diego H. López

YouTube punches back at Netflix
Creator Economy & Distribution

YouTube punches back at Netflix

Netflix is courting YouTube's biggest names with non-exclusive deals and a 325M-subscriber audience.

21 August 2026
Who owns a cloned face or voice?
AI & Legal

Who owns a cloned face or voice?

Deepfakes, the AI Act, image rights and the DSA are colliding this month.

3 August 2026
Hate Was the Best-Distributed Content of World Cup 2026
Industry & Distribution

Hate Was the Best-Distributed Content of World Cup 2026

FIFA moderated 2M+ comments before the group stage even ended.

20 July 2026
AI slop won the feed. It's losing the wallet.
Creator Economy & AI

AI slop won the feed. It’s losing the wallet.

Consumer preference for AI-generated creator content has collapsed from 60% to 26% since 2023.

15 July 2026
The creators didn't crash Cannes Lions 2026
Creator Economy

The creators didn’t crash Cannes Lions 2026. They became it.

The ad industry rebuilt its biggest festival around creators.

22 June 2026
How creators in Ibero-America actually make money in 2026
Creator Economy

How creators in Ibero-America actually make money in 2026

Brand deals vs platform payouts vs own products.

16 June 2026
The Paramount + Warner merger, decoded
Industry & Distribution

What the Paramount–Warner merger means for content and distribution

Beyond the $110B headline.

13 June 2026
OTT growth is a retention problem
OTT & Growth

OTT growth in Ibero-America is a retention problem, not an acquisition one

Most platforms pour budget into sign-ups and watch subscribers leak out the back.

13 June 2026