Articles by Diego H. López
YouTube punches back at Netflix
Netflix is courting YouTube's biggest names with non-exclusive deals and a 325M-subscriber audience.
21 August 2026
Who owns a cloned face or voice?
Deepfakes, the AI Act, image rights and the DSA are colliding this month.
3 August 2026
Hate Was the Best-Distributed Content of World Cup 2026
FIFA moderated 2M+ comments before the group stage even ended.
20 July 2026
AI slop won the feed. It’s losing the wallet.
Consumer preference for AI-generated creator content has collapsed from 60% to 26% since 2023.
15 July 2026
The creators didn’t crash Cannes Lions 2026. They became it.
The ad industry rebuilt its biggest festival around creators.
22 June 2026
How creators in Ibero-America actually make money in 2026
Brand deals vs platform payouts vs own products.
16 June 2026
What the Paramount–Warner merger means for content and distribution
Beyond the $110B headline.
13 June 2026
OTT growth in Ibero-America is a retention problem, not an acquisition one
Most platforms pour budget into sign-ups and watch subscribers leak out the back.
13 June 2026